Privacy
Last updated 20 July 2026
The short version
Rotation is a daily music chart you read. There are no accounts, no logins and no profiles. We do not track you across the internet, we do not sell data about you, and we do not run advertising networks. If you never subscribe to the email, we never learn who you are.
Rotation is operated by Apropos Studio, LLC, which is the data controller for anything described below.
What we collect
Visiting the site. We use privacy-preserving, cookie-free analytics to count how many people read each edition and whether they come back. It records aggregate figures such as page views, referring site and country. It does not use cookies, does not fingerprint your device, and does not build a profile of you or follow you to other sites. There is no cookie banner because there are no cookies to consent to.
Subscribing to the daily edition. If you subscribe we store your email address, the date you subscribed, and whether our emails are reaching you. We use it for one thing: sending the edition. We do not sell, rent or share subscriber lists. Every email carries a one-click unsubscribe, and unsubscribing deletes you from the list.
Server logs. Our hosting provider keeps short-lived request logs, including IP addresses, for security and abuse prevention. We do not use them for analytics and we do not join them to anything else.
What we do not collect
We do not collect data about you from the music platforms we measure. Rotation reads published chart rankings, which are aggregate lists of songs. It does not read, request, receive or store any individual user’s account data, listening history, viewing history, videos, followers or engagement from Spotify, Apple Music, Shazam, YouTube, TikTok, Deezer or any other platform. There is nothing in our ledger that identifies a person.
Embedded players
Song pages may embed official players from music platforms so you can hear what you are reading about. Those players are served by the platform, not by us. If you press play, that platform may set its own cookies and receive your IP address and player interactions under its own privacy policy, which we do not control. If you never press play, you are subject to this policy alone.
Who processes data for us
We use a small number of third parties to run the product: a hosting provider to serve the site, a database provider to store the chart ledger, an email provider to deliver the daily edition, and an analytics provider as described above. They process data only to provide those services to us.
How long we keep things
Chart data, which is about songs rather than people, is kept indefinitely: the archive is the point of the product. Subscriber email addresses are kept until you unsubscribe. Analytics data is aggregate and contains nothing personal to delete.
Your choices
You can unsubscribe from any email in one click. You can ask us what we hold about you, ask for it to be corrected, or ask for it to be deleted, by writing to the address below. Since the only personal data we are likely to hold is an email address, this is usually a short conversation.
Children
Rotation is not directed at children under 13 and we do not knowingly collect information from them.
Changes
If this policy changes we will update the date at the top of this page. Material changes will be noted in the daily edition rather than made quietly.
Contact
Write to hello@rotation.today.